At Simply Rays, community, culture, and meaningful collaboration are at the heart of everything we do. This Ramadhan, we were honoured to be the official apparel sponsor for Project Keluarga, a beautiful initiative by Muslim Pro that celebrates faith, family, and unity.
Our collaboration with Muslim Pro went beyond fashion—it was about creating connection. We were deeply moved to witness families from all walks of life come together, dressed in new outfits and capturing heartfelt moments through joyful photoshoots. There’s something truly special about the simple act of dressing up and celebrating togetherness. It reflects the very essence of Ramadhan, and we’re proud that Simply Rays could play a part in it.
Helping the beneficiaries find the right fit
To make the experience even more meaningful, we brought in our sister brand, Emray, to join the campaign. As part of the collaboration, Emray sponsored abayas for the beneficiaries, allowing us to cater to the diverse preferences within our community.
✨ Read more about Project Keluarga here:
🔗 Project Keluarga by Muslim Pro – LinkedIn Post
As a modest wear brand, being part of a campaign that highlights stories of reflection, unity, and giving back is what drives us. We’re truly grateful to Muslim Pro for including us in their digital home for all things Muslim this Ramadhan 2025.
Whether you’re discovering Simply Rays for the first time or have been with us from the start—thank you. Your support reminds us that fashion isn’t just about style—it’s a bridge between people, stories and shared values.
Stay tuned for more collaborations that speak to our mission. Until then, Selamat Hari Raya in advance from all of us at Simply Rays!
